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The Tug-of-War For CNN Highlights The Extent to Which Broken American Media Now Is.

On Thursday evening, while unconfirmed reports spread regarding an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and guiding the public to her network’s 9pm newscast.

Even though CNN is certainly not a impeccable news source, her words seemed accurate for a lot of people. It is one of the organizations where there exists grounded and largely trustworthy reporting – particularly during fast-moving events such as the one unfolding close to a New Hampshire storage facility.

A Vulnerable Situation Amid a High-Stakes Tug-of-War

However CNN, now middle-aged, finds itself in a precarious state as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the fate of CNN has become part of a major game of corporate ownership, not as a question of what serves the news-consuming public.

“This represents another instance of the profound systemic issues with roots in decades of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a business story with influential figures as the central actors, but there is very little discussion of the public interest,” Pickard said.

The Complicating Layer: The Former President

The network's predicament is further muddied by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his chief “fake news” antagonist.

Remember the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now claims that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from negative coverage and examination. That is part of why he appears to favor Paramount Skydance, which has made a hostile bid.

There is a basis to favor that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently installed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

A Future of More Turmoil

It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a independent unit. This might be a welcome development to many at the network, but it’s hardly a secure position. That structure could pave the way for CNN for a future sale. The cycle continues.

In the view of Timothy Wu, a lot of this is illegal, anyway. The prominent critic of big tech’s dominance stated that competition laws should prohibit both deals.

“Either merger would be detrimental to the country, and both should be opposed by the government,” Wu argued.

The Bigger Challenge and a Potential Solution

No matter the outcome with this particular battle, the bigger problem remains.

“The present media landscape is a profoundly system hostile to democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to foster this profit-obsessed monster, and new policy decisions can fix it.

Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will be impossible forever.

Measures that strengthen independent news organizations, reinforce local journalism, finance public media, and outlaw the concentration of media power in too few hands are within reach – they are essential for a robust democracy.

When it comes to media ownership, larger is not superior. And news organizations like CNN shouldn’t be pieces in the newest merger game.

Written by

Chelsea Edwards

A tech journalist with over a decade of experience covering UK startups and digital transformation.

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